mouicon Steffi Graf

Kerala Tourism has consistently come up with innovative ideas and campaigns to attract international tourists to the state’s beautiful shores and to highlight its many attractions. The latest is to appoint legendary tennis star Steffi Graf as its brand ambassador. The German star, a 22-time Grand Slam champion, will work specifically to take Ayurveda, the ancient Indian system of health care, to the masses around the world. "The Kerala tourism department was given sanction to sign an agreement with Graf to become Ayurveda brand ambassador as part of the department's 'Visit Kerala Scheme'," said Kerala CM Oommen Chandy last week. The tourism department had already held discussions and reached an agreement with the former world No. 1 tennis player. One of the best tennis players ev...

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