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Slacktivism is not so bad afterall! A US study shows that people who express their political stand through social media by changing profile pictures and other ‘armchair’ activities play a critical role in the modern social movements. It was found that social media activists, or slacktivists, as they are disparagingly referred to, can double the reach of a movement and help gain international traction. The study, which was published in the open-access journal PLOS ONE, analysed tens of millions of tweets surrounding recent protests in different countries including Gezi Park portests in Turkey, the Indignados movement in Spain and the Occupy movements. The use of social media to support a protest ...

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