mouicon Kodaikanal Won’t

While wrapping up the production of the video song ‘Kodaikanal Wont’ within a mere three-day period, the creative team behind it never thought that their brainchild would earn a reaction this massive from the environment-conscious society. Sofia Ashraf, a Chennaiite, with the support of her peers, has become the new face and voice of not only the protest against mercury pollution by Unilever in Kodaikanal, but also all the pro-environment movements taking place across the country. [youtube]https://www.youtube.com/watch?v=nSal-ms0vcI[/youtube] The thermometer factory of Hindustan Unilever Limited (HUL) was set up in Kodaikanal near one of the most important rivers in Tamil Nadu- River Vaigai. The highly toxic mercury was allegedly dumped in the yard near the factory and was sold as...

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