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Kerala Tourism, in its continuing efforts to attract tourists from across the world to its enchanting shores, held its first ever road show in Tokyo, Japan. "As the world's third largest economy, Japan is a very important market for us," state Tourism Minister A P Anil Kumar said. "The road show in Tokyo is a significant step for us to position our state as a top destination for Japanese travellers as well as MICE (Meetings, incentives, conferences and exhibitions) destination for CEOs of its major companies to conduct meetings and conferences," said the minister. This is the first time Kerala Tourism has organized a road show in Japan though the state tourism department had taken part in the biggest travel and trade show in Japan, JATA Tourism Expo, in the last two years. A...

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