Kerala Tourism Woos Japanese Tourists

Kerala Tourism, in its continuing efforts to attract tourists from across the world to its enchanting shores, held its first ever road show in Tokyo, Japan.

“As the world’s third largest economy, Japan is a very important market for us,” state Tourism Minister A P Anil Kumar said.

“The road show in Tokyo is a significant step for us to position our state as a top destination for Japanese travellers as well as MICE (Meetings, incentives, conferences and exhibitions) destination for CEOs of its major companies to conduct meetings and conferences,” said the minister.

This is the first time Kerala Tourism has organized a road show in Japan though the state tourism department had taken part in the biggest travel and trade show in Japan, JATA Tourism Expo, in the last two years.

As many as 55 leading trade participants from the Japanese travel and tourism industry participated in the road show held in Tokyo.

Ayurveda treatment packages came in for special attention
Ayurveda treatment packages came in for special attention

The Kerala Tourism delegation was led by Additional Director (General) Anupama T V, who made a detailed presentation about the tourism products at the road show.

“There was an enthusiastic response to the road show from the Japanese industry,” she said.

Products like Ayurveda treatment packages came in for special attention, she added.

The road show follows the assurance given by the Japanese government to support the state in promoting tourism during the meeting between Kerala Tourism Secretary G Kamala Vardhana Rao and Japan’s Ambassador to India, Takeshi Yagi, in New Delhi.

Tourist arrivals from Japan have witnessed a 25 per cent growth in the last five years. The number of Japanese tourists to Kerala last year was 8,785.